KeyOps and ACTO Launch Real-Time HCP Insights Integration to Accelerate Decision-Making and Drive Field Excellence
ACTO, an AI-powered Intelligent Field Excellence (IFE)™ platform built for life sciences, that improves field and HCP interactions with unified agentic AI, and KeyOps, a physician engagement platform that delivers fast, validated HCP insights, announce a partnership that empowers commercial, medical, and marketing teams to make smarter, faster decisions grounded in real-time HCP feedback.
By integrating KeyOps' agile insights directly into ACTO’s AI-enabled ecosystem, life sciences organizations can now access actionable HCP sentiment in days rather than months, ensuring field strategy, messaging, and campaigns are tightly aligned with frontline care realities.. This partnership eliminates the lag and limitations of traditional market research, enabling dynamic feedback loops that power more effective engagement and smarter field execution.
KeyOps allows organizations working with ACTO to rapidly validate ideas, uncover unmet needs, and course-correct strategies by tapping into a vetted network of practicing physicians. This partnership also enables KeyOps to extend its reach through ACTO’s client base, helping more teams align faster and execute with precision—ultimately improving field team efficiency, customer relevance, and commercial results.
Addressing Critical Human Challenges in Life Sciences
The life sciences sector requires precise, data-driven approaches to improve productivity and engagement. KeyOps is designed to:
- Deliver physician insights in real-time to inform go-to-market and field strategies
- Reduce reliance on costly, time-consuming traditional market research and advisory board formats
- Empower cross-functional teams to act quickly on emerging trends and clinical feedback
A Unique Partnership Focused on Listening to the Frontline
The collaboration leverages KeyOps’ ability to surface meaningful HCP insights at speed, paired with ACTO’s AI-driven platform for field team readiness and execution. Together, they close the loop between strategy, execution, and physician experience—helping organizations avoid blind spots and pivot with confidence.
“KeyOps’ ability to capture real-time HCP sentiment is a perfect complement to ACTO’s mission of powering intelligent field excellence,” said JoJo Kalita, ACTO’s Vice President of Partnerships and the ACTOverse. “This partnership ensures that life sciences teams are not only well-prepared to engage, but that they’re engaging with messages and strategies that are grounded in reality and relevance.”
Key Benefits of KeyOps
- HCP Flexibility: They participate on their schedule, increasing response rates and engagement.
- Faster turnaround: Insights in days, not weeks.
- More reflective input: Time to think allows for better quality feedback.
- Cost efficient: Run multiple advisory sessions without the overhead of live meetings.
- Compliance ready: Full documentation for MLR and regulatory review.
“Our mission is to advance patient care by improving the insights exchanged between HCPs and life science companies” said Peter Doulas Co-Founder and CEO at KeyOps. “Partnering with ACTO allows us to embed those insights where they’re most needed—at the intersection of field strategy and execution. Together, we’re helping life sciences teams stay relevant, responsive, and results-driven.”
About ACTO
ACTO is an Intelligent Field Excellence (IFE) platform built for life sciences that improves field and HCP interactions with unified agentic AI. ACTO helps Sales, Marketing, and Medical teams improve customer engagement and brand performance by turning field professionals into “Masters of the Message” that engage HCPs and their support teams with authority and impact. ACTO partners with biopharma companies to ensure field professionals are always competent, confident, and credible, delivering the right message to HCPs, while providing senior leaders and frontline managers with the insight they need to drive continuous field force effectiveness. As a validated platform compliant with FDA 21 CFR Part 11 and SOC 2 Type II certified, ACTO is the trusted partner for intelligent field excellence in the life sciences industry. For more information, visit www.acto.com.
About KeyOps
KeyOps offers a comprehensive, HCP engagement platform tailored for life sciences that utilizes both asynchronous digital advisory boards (KoLab) and quantitative surveys, all powered by AI. Through KoLab, teams can conduct more frequent, short digital touchpoints that fit HCPs' schedules and modern work styles. The KeyOps survey solution supports flexible quantitative research - from brief, on‑demand queries to in‑depth ATUs or AAUs - providing fast insights. Once the data is collected, EngageAI enables real-time analysis including sentiment coding, correlation, and thematic insights. Results can be filtered, visualized, and integrated into BI tools like Power BI or Tableau - all via a self‑service, KeyOps empowers life sciences teams to gain rapid, reliable insights while enhancing HCP participation and maximizing ROI.
For more information, visit https://keyops.io.
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